Peedhiyan Badlengi, Pipe Nahin

Client

Finolex

Year

2023

Brief

Bring out the 'long-lasting' proposition of Finolex pipes and fittings. Convey the durability and longevity of the pipes to the consumers. The low-involvement category should speak about how the consumers shouldn't feel the need to change/ replace it due to poor performance.

Plumber Loyalty Films

Talking about the 42-year-old partnership and reassuring the plumbers about the future association, a series of 3 films focus on introducing, explaining, and educating the consumers i.e. the plumbers about how the program not only benefits them but their families as well.